The Badminton World Federation (BWF) has confirmed BK8 News as Presenting Partner of the BWF Thomas & Uber Cup Finals 2026. According to a statement published on 22 April 2026 on the BWF tournament site, BK8 News will support the team championship through enhanced media coverage and content-led initiatives.
The agreement builds on BK8's existing relationship with badminton's global governing body. BK8 was previously named the BWF's official betting partner for major championships in April 2025, with brand visibility across the TotalEnergies BWF Sudirman Cup Finals 2025, the TotalEnergies BWF World Championships 2025, and the HSBC BWF World Tour Finals. The new agreement is BK8 News' first standalone Presenting Partner role at a BWF flagship event.
"A flagship team competition"
Owen Leed, Commercial & Communications Director at the Badminton World Federation, said the partnership reflects the rising commercial profile of the federation's premier championships:
"We are delighted to welcome BK8 News onboard for our flagship team competition, the BWF Thomas & Uber Cup Finals 2026. The collaboration highlights the rising commercial strength of our premier championships and supports broader international exposure through BK8 News' media reach."
— Owen Leed, Commercial & Communications Director, BWF
"A major milestone for BK8 News"
Michael Gatt, Managing Director of BK8 News, described the agreement as a significant step for the brand:
"We are excited to be a Presenting Partner of the prestigious BWF Thomas & Uber Cup Finals 2026, a tournament with a rich legacy and one of the most anticipated events on the global badminton calendar. This partnership marks a major milestone for BK8 News, providing a global stage to elevate our brand and bring fans closer to the excitement of world-class badminton through engaging content, storytelling, and immersive experiences."
— Michael Gatt, Managing Director, BK8 News
Deal facilitation
The deal was facilitated by Infront, BWF's commercial and broadcast partner, with support from Outlast Sports & Entertainment. Salauddin Sinnakandu, CEO of Outlast Sports & Entertainment, commented: "This collaboration marks a noteworthy milestone, and we look forward to seeing the ways it will evolve and the impact it will create."
About the tournament
The BWF Thomas & Uber Cup Finals is the world team championship for men's (Thomas Cup) and women's (Uber Cup) badminton, contested every two years between the world's top-ranked national teams. It is consistently among the most-watched events on the international badminton calendar.
About BK8
BK8 is one of Asia's largest online betting platforms, operating since 2015 under licence from the Government of the Autonomous Island of Anjouan, Union of Comoros (Licence No. ALSI-202504032-FI2). BK8's wider sponsorship portfolio includes BK8 Gresini Racing in MotoGP, Burnley F.C., and a continuing relationship with the BWF across multiple championships, alongside Asian betting partnerships with major European football clubs.
Source: BWF official announcement, "BWF Announces BK8 News as Presenting Partner of the BWF Thomas & Uber Cup Finals 2026", published 22 April 2026.